Media Plus+ client, the Washington State Department of Labor & Industries, wanted to launch a new campaign designed to help homeowners avoid contractor fraud. They want consumers to visit their new website, Protectmyhome.net and find out how they can avoid getting scammed by unscrupulous contractors. Believing that it “never hurts to ask”, Media Plus+ contacted Comcast cable and inquired about the possibility to getting Mike Holmes (of Holmes on Homes, Holmes Renovations and Holmes Get it Right on HGTV and DIY Networks) to be the spokesperson for this campaign. After all, if you have ever watched his show, that is all that he’s about. Well, it is true, it never hurts to ask because he said yes, and did voice for a :60 radio and a :30 TV spot as well as allow his handsome mug to be used in online ads– and he waived his talent costs.
Take a look at the finished product: